4 Trends to Look Out in Content Marketing Strategy for B2B in 2021
This year may not be good for us especially in B2B sales and marketing. With the advent of global pandemic, many businesses have been shut down and have been laid off. But that doesn’t mean the marketplace of ideas in content marketing has become stagnant. Instead, this year is an opportunity to rethink and to seize the moment to strategize for the next year’s Content Marketing plans to leverage the business by adopting these trends for the next year.
The next year will yet to determine how the B2B marketplace will change and adapt to its “new normal” condition as more and more businesses will take the digital platform for their ventures.
B2B marketers will be the crucial game-changers in making the content increase more web traffic and to become tailor-fit to the consumer’s demand.
These trends will make 2021 an exciting year, given the world’s current situation where most of us work remotely and virtually. It’s interesting to see how these trends will mold and change the marketing landscape in B2B.
- Interactive Content
People always scroll through their cellphones searching for a good content or something that will catch their attention. Having a killer content plus a knack for sense of humor can’t simply be resisted.
But more importantly, interactions and engagements with the customer is the most effective way to boost the popularity of the business and captures the attention of the people. Nailing a good interactive content can reach a wider audience and can encouraged them to share posts on social media platforms. This can be done by creating interactive visual content such as infographics and short videos; polls, and even quizzes.
2. Webinars and Live Videos
While there’s still uncertainty of social gathering until next year, the trend of using Webinars and Live Videos will become more useful for digital marketers and perfect for B2B.
Virtual conferences will be the norm in disseminating ideas and information about the product or updates with regards to companies and it was proven this year. According to 50 Wheel, there are an average increase in conversion by 30% through posting a live video or webinar which leads to a 157% increase in organic traffic because of the use of SEO to their on-demand video libraries from the companies and e-commerce websites.
3. User-Generated Content
It not only makes the marketers job easy, but also gains a wider reach of audience especially if the content came from a social media influencer, famous content creator, or a celebrity.
84% of the consumers are millennials and they are the key component to draw more popularity and boost the website’s traffic.
It can make your brand stand out and attract new customers out of curiosity. That’s why it’s important to have a User-Generated Content (UGC) and make avenues be it, on reviews, testimonials, hashtag, or a photo you never know who will stumble upon on it.
4. The Dominance of Artificial Intelligence
As the technology becomes more advanced, the growing demand for content marketing strategy is immense and the inevitable shift in the digital world continues to pervade. As a result, the use of Artificial Intelligence in mail systems, databases, and chatbots. It is worth noting that chatbots dominated the customer service operations wherein 85% are handled by chatbots.
AIs will make the work more efficient and it will be easy to gather data and store content which can help the businesses strategize their content especially in B2B marketing effectively.
The AI will help create a better understanding of knowing the demographic compatibility, predict the customer demands, and track the movement of data more precisely. This will also help determine how to better strategize in marketing campaigns.
The Artificial Intelligence will likely shape the modern marketing and it’s happening now and it continues to evolve.
Conclusion
Of course, these are not new ideas that will emerge in 2021. These concepts of content marketing are already present since the digital transformation. What’s interesting to find out is how these trends will play out. Maybe there’s a diffusion of new ideas or new tactics that will emerge and will change the landscape of digital marketing in B2B and also in B2C content.
